From cars to mobility
In an age where frictionless experiences are increasingly valued, mobility consumers are more and more attracted to combined forms of transportation. They use their city car for long distance travel, take the train to city centers, rent vans to go on holidays, have e-bikes for longer intercity distances, rent steps for the last mile, etc. So it should not exactly come as a surprise that both car brands and car dealers are increasingly embracing this hybrid type of mobility too.
There are plenty of examples of the automotive industry entering this trend. The offering of car dealers like the Gregoir Group, for instance, has evolved beyond cars into the realm of bikes, motorcycles and steps. The Volkswagen Group launched Mobility-as-a-Service (MaaS) provider MOIA which developed a digital ecosystem for the entire value chain of ridepooling – from apps to algorithms to fleet management. To accomplish this, it even works in partnership with cities and public transport companies.
But in order to create an appealing hybrid offering that will incite car users to more easily switch between modes of transportation, our CEO Patrick Vanbrabandt believes that some automotive brands could make some more efforts to better integrate last mile solutions into cars.
Let’s say you’re stuck in traffic on the N16 because there has been an accident, but you’re only removed 7 km from your destination. Wouldn’t it be wonderful if you could park your car, pop your trunk open and take out a step to move to where you need to be? Most car trunks, unfortunately, are too small to hold a step. But what if car designers could really incorporate these last mile vehicles? Perhaps even allowing them to be charged while the car is driving?
It’s interesting to note, of course, that EVs have the advantage of more inside space than traditional cars, to allow for these types of integration. And that car designers are indeed looking at ways to unite different modes of transportation. BMW, for instance, recently launched a scooter with an incorporated skateboard.
Yet, even if the automotive industry is seriously investigating the possibilities of combined and hybrid mobility, there is still a lot of untapped potential when it comes to last mile integration.
Want to learn how CARYA can be your accelerator and help you seize the opportunities of the automotive (r)evolution to the fullest? Check our website to see if we can help you with your CRM, DMS, IT infrastructure or marketing!
But in order to create an appealing hybrid offering that will incite car users to more easily switch between modes of transportation, our CEO Patrick Vanbrabandt believes that some automotive brands could make some more efforts to better integrate last mile solutions into cars.
Let’s say you’re stuck in traffic on the N16 because there has been an accident, but you’re only removed 7 km from your destination. Wouldn’t it be wonderful if you could park your car, pop your trunk open and take out a step to move to where you need to be? Most car trunks, unfortunately, are too small to hold a step. But what if car designers could really incorporate these last mile vehicles? Perhaps even allowing them to be charged while the car is driving?
It’s interesting to note, of course, that EVs have the advantage of more inside space than traditional cars, to allow for these types of integration. And that car designers are indeed looking at ways to unite different modes of transportation. BMW, for instance, recently launched a scooter with an incorporated skateboard.
Yet, even if the automotive industry is seriously investigating the possibilities of combined and hybrid mobility, there is still a lot of untapped potential when it comes to last mile integration.
Want to learn how CARYA can be your accelerator and help you seize the opportunities of the automotive (r)evolution to the fullest? Check our website to see if we can help you with your CRM, DMS, IT infrastructure or marketing!
